Ing. Eva Frindtová

C.O.T. media s.r.o.

• Founder and co-owner of COT group, a communications agency that brings together marketing, media and events. She has spent her entire professional career in media, marketing and communications.
• Since 1997 she has helped develop the company, which has grown from a publishing house specialising in tourism into a full-service 360° communications agency.
• She remains closely connected to the tourism industry through trade media, conferences, competitions and other projects that COT group has long been running.
• At the same time, her work for clients across a range of industries brings a broader perspective on marketing, communication and the ability to reach a target audience. In 2022 she was named a Hero of Czech Tourism.

Mgr. Martina Košlíková

Czech Tourism Union (Česká unie cestovního ruchu)

• Martina has extensive experience in organising presentation events, trade fairs and professional events, in preparing and running marketing campaigns, and in writing press releases, PR articles and specialist texts (working with media such as TTG, COT and Novinky.cz).
• Quality management (ISO 9001, ISO 14001, ServiceQualität Deutschland, the Czech Service Quality System), auditing principles, quality tools and improvement methods (PDCA, gap analysis – SERVQUAL, the Kano model, customer satisfaction measurement).
• She liaises with members of the Czech Tourism Union and the Association of Czech Travel Agents, as well as with service providers across a range of sectors.
• She has experience with introducing a new product for tourism service providers.

Mgr. Jakub Turek

Founder and co-owner of UpDown Media

• Jakub is the publisher of Horydoly.cz, the largest Czech outdoor portal, and of a number of other websites. He supplies content to mainstream media and operates the Outdoornet online advertising network.
• He sits on the board of Czech Travel Press, the association of travel journalists and writers. He is also a member of the Czech Mountaineering Federation and the Austrian Alpine Club.
• He has been a full-time journalist since 1993, focusing on tourism and consumer topics. He has held editorial and senior positions at the daily MF Dnes, the magazines Profit, Bike and Outdoor, the business teletext service of Czech Television, and the Horydoly.cz web portal.
• He has a long-standing collaboration with the radio stations Radio Beat and Country Radio. He occasionally writes, photographs and speaks for Czech Television, Czech Radio, iDnes.cz, Lidové noviny, Marianne and other media.
• He has served as a juror in several editions of the Vilém Heckel Peaks photography competition and in the Czech Travel Press journalism competition.

Ing. Bc. Andrea Holešinská, Ph.D.

• Andrea Holešinská works at the Faculty of Economics and Administration of Masaryk University, where she teaches courses such as Tourism, Tourism Destination Management and Tourism Policy.
• Destination management has been the focus of her research since 2004. Her key publications include the textbook Destinační management, aneb Jak řídit turistickou destinaci (Destination Management, or How to Run a Tourist Destination, 2007), the monograph Destinační management jako nástroj regionální politiky cestovního ruchu (Destination Management as a Tool of Regional Tourism Policy, 2012) and the textbook Destinační management – Umění rozvíjet destinaci (Destination Management – The Art of Developing a Destination, 2022).
• She is a co-author of the Tourism Atlas of the Czech Republic (2006) and of the Proposal for New Tourism Zoning of the Czech Republic (2007).
• Member of SVECR, the Association of Academic Tourism Experts, and member of the editorial board of the academic journal Czech Journal of Tourism.

Miroslav Foltýn

KAM po Česku s. r. o. publishing house

• Miroslav has been deputy editor-in-chief of the publishing house since 2016.
• Before that he headed the department of local economy, tourism, marketing and culture at the Municipal Authority in Klášterec nad Ohří.
• From 1997 to 2013 he was also president of A.T.I.C. ČR, the Association of Tourist Information Centres of the Czech Republic, and helped establish the organisation among the respected players in Czech tourism.
• He has experience with marketing projects delivered at both regional and national level. He co-created the standards of the Unified Classification of Czech Tourist Information Centres (JKTIC) and took part in rolling out the standards of the Czech Service Quality System (ČSKS).
• Between 1995 and 2018 he authored or co-delivered major, award-winning tourism projects in the Ústí nad Labem Region and the Ore Mountains Euroregion — for example equipping information centres and training their staff (CBC Phare, 1997), equipping and signposting cycling routes in the Ore Mountains (1997–2000), the 3K visitor card (2007–2008) and others.
• He is a passionate skier and a participant in the Jizerská 50 race, a cyclist and the host of a country music festival.

Luděk Sládek

Editor-in-chief and co-owner of the KAM po Česku publishing house

• He was born in the town of the writer Karel Poláček — simply because that was where the maternity hospital stood. He spent his youth in the Rychnov area of the Orlické foothills, between the Wild and the Quiet Orlice rivers.
• His first journeys of discovery were down to his grandmother, with whom he travelled from the moment she no longer had to change his nappies. Then came school trips, with a packed lunch and a satchel. He completed his business academy studies in Prague.
• Prague and its genius loci captivated him and have permanently shaped his path towards places that are significant, architecturally exceptional or little known — but always with a story to tell.
• Further discoveries came during his military service, which introduced him to the rugged Frýdek-Místek region.
• He spent his teenage years in the shadow of Plečnik’s church in Vinohrady. Then, weighed down by a wife, a son, a daughter and assorted worries, he moved into Jaroslav Seifert’s former flat in Prague’s Žižkov, allocated to him by the municipal housing authority.
• There, over time, he crossed over to the dark side of tourism. As a Žižkov patriot, he successfully spread the district’s bad reputation in order to protect it from intruders.
• He devoted several years to the National Heritage Institute, in its booking and marketing department, passed through a few editorial offices, and has travelled and walked a large part of Czechia and Slovakia.
• For the past 16 years he has been building the KAM po Česku brand.

Barbora Hodačová

A.T.I.C. ČR Secretariat

• From 2014 she worked at a tourist information centre and later as head of the tourism department of the City of Liberec.
• She served on the A.T.I.C. ČR board for the Liberec Region from 2019 to 2021.
• She now runs the A.T.I.C. ČR secretariat and thoroughly enjoys being part of what is happening in tourism.
• She loves meeting people, personal development, collecting experiences, food tourism and teaching yoga.

Ing. Petr Studnička, PhD.

• Petr Studnička attended the Hotel School in Poděbrady, graduated from the Institute of Hospitality Management in Prague and completed his doctoral studies in the Tourism programme at the Faculty of Economics, Matej Bel University in Banská Bystrica.
• Until 2025 he was head of the Department of Hotel Management and acting head of the Department of Tourism at University College Prague. Since 2025 he has worked at the Institute of Public Administration and Regional Studies of the Masaryk Institute of Advanced Studies, Czech Technical University in Prague.
• He was first elected to the municipal council of Čelákovice in 2006 and has served as deputy mayor of the town since 2014.
• He is a co-author of the academic monographs Tourism Management in the Czech Republic – Past, Present and Future and Local Charges Directly Linked to Tourism, the Hotel Industry and Spa Services.

Ing. Tereza Zavadilová

Events – websites – online sales tools

• Tereza is an event manager and web developer. For several years she was the producer of the talk show 7 pádů Honzy Dědka and helped prepare five seasons of its summer tour.
• She has delivered events for clients such as Coca-Cola, Prague City Hall and Makro.
• She previously worked in tourism at the Central Bohemian Regional Authority, where she helped prepare regional events and presentations at tourism trade fairs.
• In her web work she not only builds websites but also connects them with sales, mailing and other tools. Recently she has been making extensive use of artificial intelligence, which allows her to deliver websites to clients faster and at a lower cost.
• Founder of Event průvodce (Event Guide), an online platform with tips and how-to guides for organising events.