After a year’s break, the competition for the best promotional materials is back — starting soon!

Take part in the 11th TURISTPROPAG competition and show the world your promotional materials! The competition is held as part of the
HOLIDAY WORLD & REGION WORLD 2027 trade fair, from 19 to 21 March 2027 in Prague.

GO TO THE ENTRY FORM

After a year’s break, which we used to gather fresh energy and look for ways to take our project a step further, we have great news for you: TURISTPROPAG, the long-running competition for the best tourism promotional materials, returns in 2027 with its 11th edition.

And it will be a spectacular return. We would like to invite you warmly to take part in this new edition, which brings with it one major and exciting change.

The whole competition, including the awards ceremony and the exhibition of entries, is moving to Prague. The event will be held at the PVA EXPO PRAHA exhibition centre in Letňany, as a proud part of the most important tourism trade fair in the Czech Republic — Holiday World & Region World 2027.

Why you shouldn’t miss this year’s competition

• Maximum visibility: thanks to the partnership with the Holiday World trade fair, your promotional materials will be seen by thousands of visitors, both members of the public and industry professionals.
• Prestige and recognition: winning an award in the new, premium setting of the Prague exhibition centre gives your work a mark of the highest quality.
• Networking at the highest level: the awards ceremony is the ideal place to meet colleagues, partners and leading figures in tourism and marketing.
• Feedback from professionals: as every year, your campaigns, printed materials, souvenirs and online projects will be assessed by an independent jury of tourism and marketing experts.

How to enter

Entries will be judged in our established categories.

Entries are already open. You can register your materials and projects using the online form on our website: https://forms.gle/n3Wrg2RjW5frdbBW7

Key dates

• Entries open: 15 August 2026
• Entry deadline: 15 February 2027 at 5 p.m.
• Awards ceremony at the Holiday World trade fair (PVA EXPO PRAHA): 19 March 2027 from 5 p.m., Conference Hall no. 7, Hall VH II.

Organiser and partners

The eleventh edition would not be possible without the strong backing of the organiser and the support of our partners, whom we would like to thank:

• Competition organiser: PRUH POLABÍ, s.r.o.
• General partners: ABF, a.s. and A.T.I.C. ČR
• Main partners: KAM po Česku, ČUCR and Tereza Zavadilová

Don’t miss the chance to present the best promotional work created in your region, town or organisation. Let’s show together that Czech tourism has plenty to offer in every respect, and that the way we promote it is world class.

If you have any questions, please don’t hesitate to contact us by e-mail at hlavac@polabi.com or by phone on +420 602 341 361.

We look forward to receiving your entries and to meeting you in person in Prague!

Dear partners, exhibitors and visitors,
we would like to inform you that the TURISTPROPAG competition will not take place in 2026. After careful consideration, we have decided to devote the coming period to preparing significant changes to the format and venue of the event, which should give the competition fresh impetus and an even more attractive shape.

We would like to thank everyone who has contributed to previous editions, and we look forward to meeting you again in 2027, when we will present the new TURISTPROPAG format. We will let you know the exact date and venue well in advance.

We look forward to meeting you again and to seeing inspiring presentations of your projects!

Pavel Hlaváč
Competition Director
+420 602 341 361

We are delighted to announce that the photographs from the jubilee 10th TURISTPROPAG 2025 competition are now available to view. We have captured the festive atmosphere of the gala evening, the moments when the awards were presented, and the gathering of inspiring people from across the tourism industry.

You can view the photographs here.

Thank you to everyone who came, and congratulations once again to all the winners. If you spot yourself in the photographs, we would love you to share them on social media with the hashtag #turistpropag2025.

We look forward to the next edition and to your creative support for tourism!

Press release: TURISTPROPAG 2025 – a competition that inspires and supports the promotion of tourism

14 April 2025, Lysá nad Labem

The jubilee 10th TURISTPROPAG 2025 competition, dedicated to supporting and promoting tourism, attracted 76 organisations, which submitted more than 230 promotional materials. The gala evening was attended by representatives of the award-winning organisations, partners, sponsors and distinguished guests — among them Ing. Jan Kubík, member of the Chamber of Deputies and chair of the subcommittee on tourism, who granted the event his auspices.

Representatives of the town of Lysá nad Labem, the municipality of Milovice and the Lysá nad Labem exhibition centre, where the event is traditionally held, also accepted the invitation.

The expert jury assessed the entries in a total of 20 categories, and 8 special awards were presented. The materials submitted confirmed the high standard of creativity and the strong interest in innovative ways of promoting tourist destinations.

Over the past ten years, 991 exhibitors have taken part in the competition, submitting 1,450 promotional materials. A total of 474 awards have been presented. These figures reflect the lasting interest in TURISTPROPAG and its growing prestige.

The organisers would like to thank all entrants for their commitment and for the quality of their work. Every edition inspires others to take part and contributes to the continuing improvement of how regional tourism is presented.

Our warm thanks also go to our partners and sponsors, whose support played a key role in making the gala evening possible. We are equally grateful to everyone who shared their impressions and photographs on social media and online platforms.

We all enjoyed the evening together, and we greatly appreciate your attendance and your support. Congratulations to all the award winners — and to everyone who entered and whose materials help showcase the beauty of our regions.

Pavel Hlaváč
Director of the TURISTPROPAG competition
PRUH POLABÍ, s. r. o.

Thank you to everyone who came to the TURISTPROPAG gala evening — an evening full of inspiration, creativity and recognition for the best promotional materials in tourism.

Presentation of the winners
For anyone who would like to revisit the announcement, we have put together a clear presentation of the results for each category. View the presentation of the results.

The jury’s scoring table
Curious how the individual entries fared with the expert jury? We are also publishing the scoring table, which shows how the jury viewed each piece of work — in terms of graphic design, originality and overall contribution to promoting the destination. View the jury’s scoring table.

Thank you to everyone who entered — every single entry is proof that tourism in the Czech Republic is thriving and has plenty to offer.

Download the certificates (PDF).

Invitation to the TURISTPROPAG gala evening

On Thursday 10 April 2025 from 6 p.m., the TURISTPROPAG gala evening will take place at the Lysá nad Labem exhibition centre (Hall C), where the winners in each category will be announced and the awards presented.

If you would like to attend the gala evening, please contact us at info@pruhpolabi.cz. You will then be sent a ticket to present on arrival at the exhibition centre.

A fee of CZK 300 per person will be collected at the entrance check-point. This fee does not apply to organisations registered in the competition or to their guests.

The evening will include the announcement of the results, the presentation of the awards, a supporting programme, live music and refreshments.

We look forward to seeing you there.

Unfortunately, the themed seminars will not be held this year, but we are confident that the TURISTPROPAG gala evening will be full of inspiring people and award-winning materials that can bring new ideas and motivation to your work.

We would like to thank everyone who entered — we greatly appreciate your participation. We would be delighted if you could join us at the gala evening, which takes place on 10 April from 6 p.m. in Hall C at the Lysá nad Labem exhibition centre.

If you would like a free ticket, please write to us at info@pruhpolabi.cz.

We look forward to seeing you!

The expert jury of the TURISTPROPAG competition has met and selected this year’s winners. All award winners have been contacted. If you have had any problem receiving the information, please don’t hesitate to call +420 722 080 515 and we will sort it out together.

The gala evening takes place on 10 April from 6 p.m. in Hall C at the Lysá nad Labem exhibition centre. If you would like a free ticket, please write to us at info@pruhpolabi.cz. We look forward to seeing you!

The entry deadline for the TURISTPROPAG competition has been extended to 14 March 2025.

By this date you must not only submit your entry form, but also deliver all competition materials to the Tourist Information Centre in Poděbrady. Materials that do not arrive in time cannot be entered into the competition.

The expert jury will meet on 20 March 2025 to assess all the entries and ensure the judging runs smoothly.

The results will be announced at the gala evening on 10 April, as part of the REGIONS OF THE CZECH REPUBLIC trade fair.

Every entrant who submits materials in at least three categories is entitled to rent exhibition space at the
REGIONY ČESKÉ REPUBLIKY 2025 trade fair at a preferential rate of CZK 550 per m².

Let your products and materials shine before a wide audience at one of the most important tourism trade fairs in the Czech Republic! For more information, visit www.vll.cz or contact the exhibition manager directly:
Robert Procházka, e-mail: prochazka@vll.cz, +420 724 395 810.

BINDING APPLICATION FOR THE REGIONY 2025 EXHIBITION (DOCX, in Czech)