TURISTPROPAG

A competition showcasing the best tourism materials

Where quality and creativity in tourism meet in one place

TURISTPROPAG is a prestigious competitive showcase of tourism promotional materials that brings together the very best in tourism marketing every year. Entries are open to towns and municipalities, tourist information centres, destination agencies, publishers, cultural institutions and tourism businesses that have something to offer — and want to show it to the world.

The competition is now held as part of the major Holiday World & Region World 2027 trade fair in Prague, which regularly draws dozens of exhibitors and thousands of visitors from both the industry and the general public. TURISTPROPAG thus becomes a unique platform for presenting printed and digital materials that inspire travel, discovery and memorable experiences.

Enter the competition

Why was TURISTPROPAG created?

The aim of the competition is to promote the quality, originality and informational value of promotional materials across the Czech Republic and the regions of neighbouring countries (in particular the Visegrád Four — Slovakia, Poland and Hungary — and English-speaking areas).

At a time when competition in tourism is fierce, a well-made leaflet, an original map, a clear mobile app or a creative promotional video has enormous power: to catch attention, to persuade and to bring visitors in. TURISTPROPAG therefore rewards not only design and execution, but also content, clarity, innovation and well-targeted work with the audience.

Who is the competition for?

TURISTPROPAG is open to all organisations working in tourism that create materials promoting places, services or experiences — whether printed maps and brochures, promotional items, newsletters or digital products.

An award in the competition can bring positive media coverage, greater brand prestige, new contacts and increased public interest.

TURISTPROPAG competition categories

“Visitor Information of the Year”

Sub-categories:

  • Tear-off maps – a simple map of a town, or of its surroundings, handed out free of charge at tourist information centres
  • Town and regional maps – a tourist map of a town, region or set of tourist attractions
  • Tourist guidebook – a printed publication helping tourists get to know a given destination
  • Promotional leaflet – promotional material or leaflet, usually in DL format although other formats are also accepted, distributed free of charge
  • PR materials – high-end promotional leaflets intended primarily for partners
  • Publications – a printed publication intended for sale, focused on tourism
  • Tourist newspaper (periodical tourism special) – printed materials for the general public providing information about what a town, district, region, destination or the Czech Republic has to offer visitors
  • Printed promotional materials – leaflets aimed at children or at parents with children – everyday promotional leaflets, distributed free of charge and aimed at children up to the age of 13.
  • Discount cards (complete package) – a package of discount or loyalty cards together with the printed materials that promote them
  • Wall, desk and pocket calendars – an individual calendar or a set of calendars for 2025
  • Printed and online catalogues of tour operators and travel agencies – promotional catalogues issued by tour operators and travel agencies for the end customer in 2026–2027
  • Promotional leaflet for accommodation providers – promotional materials issued by the owner or operator of an accommodation facility, or by a tourist information centre
  • Mobile app for tourism – an application for mobile phones and/or tablets running iOS and/or Android. The app must be aimed primarily at the traveller, in one of the following ways: 1) information about tourist attractions, trips or points of interest; 2) a game that encourages visits to a destination, attraction or similar; 3) the app must be available free of charge on the App Store and/or Google Play
  • Promotional video of up to 3 minutes focused on tourism, travel and tourism services – a freely distributable video promoting towns, municipalities, destinations or other tourism organisations.

“Promotional items”

  • Wooden promotional items – tourism-related promotional items made of wood
  • Other promotional items – tourism-related promotional items made of materials other than wood
  • Regional food product – must be produced in the region concerned from ingredients sourced in that region, or, where objectively necessary, from Czech ingredients
  • Regional products – must be produced in the region concerned from materials sourced in that region, or, where objectively necessary, from Czech materials

“Newsletter of the Year”

  • Town and municipal newsletters – periodical newsletters, newspapers and similar publications issued by towns and municipalities between 2025 and 2027

“Tourism Product of the Year”

  • A tourism product is a package of services and experiences held together by a strong unifying idea, forming a coherent and comprehensive tourism offer aimed at a clearly defined target group.
  • What does the product mean for the customer? (e.g. benefit, reassurance, intrinsic value, contact, health, comfort.)
  • What do the individual services give the customer? (e.g. distinctive features, design, functionality, value for money.)
  • What does the product deliver? (e.g. additional services, support, image, unique emotions, meeting needs.)

Who can enter

The TURISTPROPAG competition is open to a wide range of organisations working in tourism. Entries are welcome from:

  • towns and municipalities,

  • tourist information centres (TICs),

  • destination management organisations and regional agencies,

  • accommodation providers,

  • publishers of tourism publications,

  • tour operators and travel agencies,

  • cultural and publicly funded organisations,

  • businesses in experience tourism and others.

Anyone who creates quality materials for visitors and supports tourism in their region has the opportunity to showcase their work in a national and international context.

To take part, you need to complete the online entry form, send in the required number of copies of your entry, and pay the administration fee.

Why take part

Taking part in TURISTPROPAG is not just about competing — it is also an investment in the visibility, prestige and future of your brand or your destination.

What will taking part bring you?

Greater visibility for your work and your destination
Your materials will reach both the expert jury and the general public at the Holiday World & Region World trade fair. You will gain valuable attention across the whole tourism sector.

Feedback from professionals
The jury, made up of experts in marketing, tourism and graphic design, provides valuable insights that will help you improve your future materials.

The chance to win an award
Winners in each category receive an official award that can be used in further marketing and PR communication. The TURISTPROPAG name is a mark of quality.

Promotion for the winners
Award-winning materials and organisations will be featured on the competition website and social media, increasing their reach and raising awareness of your work.

Networking and inspiration
Attending the Holiday World & Region World trade fair is a chance to make new contacts, share experience with other professionals and draw inspiration from successful projects in other regions.

Follow us

For up-to-date information about the competition, deadlines, entry and inspiration, follow our channels:

facebook.com/turistpropag